Run release campaigns end to end — pitching, socials, ads, and the reporting that tells us what actually worked.
You own what happens around a release. Playlist pitching and editorial submissions, the content calendar with the artist, paid spend, and the post-mortem that tells us whether any of it moved the numbers.
We have the platform data — streams, saves, playlist adds, territory splits — sitting in our own systems rather than a distributor's dashboard. You will use it. We would rather run four campaigns we can measure than twelve we can't.
Develop overall digital strategy and build/execute innovative campaigns to further our artists’ data capture, sales, and advertising goals, and react to social analytics in order to improve the success of these campaigns.
- Develop creative out-of-the-box ideas and campaigns.
- Create and manage internal communication decks as required.
- Create social media content calendars and monitor social media pages.
- Direct and manage relations with the internal digital team as well as 3rd party partners and agency clients.
- Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions.
- Direct and approve creative processes for all internal and external marketing collateral.
- Work closely with internal talent management and publishing teams to develop and maximize opportunities.
- Manage and/or liaise with artist web properties and e-commerce stores with any updates, SEO optimization, and keyword usage.
- Track and interpret data to compile reports for clients and others as needed.
- Assess new technologies and partners and develop new opportunities.
- Manage digital paid media campaigns with media agencies, agents, and labels.
- Manage email marketing communications for artists throughout projects.
- Assist with basic in-house graphic design and video editing needs across all Primary Wave departments.
- Ensure best practices are used with attention to new digital trends and platform updates.
What we are looking for
- Two or more years running music or entertainment campaigns
- Hands-on with Meta and TikTok ads — you build them, not brief them out
- Fluent in Spotify for Artists, Apple Music for Artists, Meta Business Suite
- Can read streaming data and tell the difference between a spike and momentum
- Writes well enough to draft an artist's caption without it sounding like a brand
- Passion for music, social media, and lifestyle blogs and discovers new music in interesting ways.
- Reads blogs (tech and entertainment) every day, installs every new app just to try it out
- You are excited by a collaborative, high-volume work environment
- Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, a positive demeanor, and a “can do” attitude.
- A passion for music and live events and an interest in understanding how content performs and leveraging available platforms and data.
- Natural storyteller who understands the brand DNA, voice, and aesthetics.
- Strong organizational and copywriting skills.
- Excellent attention to detail, including grammar and spelling.
- Adept in Photoshop, video editing programs (Final Cut Pro, Premiere, etc.), and Microsoft Office (Outlook, Excel, Word, etc.); basic HTML experience is a major bonus.
- Entrepreneurial mindset.
- Able to read and react to trends in the social and online space.
- Able to read basic analytics and develop plans and content in reaction to what the data observed is telling them.
- Strong presentation skills (both written and spoken), creativity, and adaptability.
- Demonstrated ability to develop content for online use.
- Experience writing copy and creating photo/video content.
Nice to have: a playlist and editorial relationships or short-form video editing.
Pay and benefits
36,000 per year
Health insurance,
15 days PTO
